Le fil d'actualité : News Tank Football

LOSC Lille: "A constant and virtuous evolution since the arrival of Merlyn Partners" (D. Roudet)

"Since the arrival of Merlyn Partners four years ago, but also thanks to the work carried out by president Olivier Létang, LOSC has seen a constant and virtuous evolution in its financial figures. It's a job that takes time, but one that shows, for example, that with strict cost control and, in particular, better management of the overall wage bill, we can optimise a business model that was...

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Homeless World Cup: "The impact of the Saint-Étienne partnership has been significant" (M. Williams)

"The impact of the partnership with AS Saint-Étienne (Ligue 1 McDonald's) has been significant. Our website traffic from France doubled, possibly even tripled, the weekend we debuted with the sponsor (on the shirt on 01/03, versus OGC Nice). Thanks to the match against Paris Saint-Germain (1-6 on 29/03), our logo, the Homeless World Cup logo, and the Oslo (Norway) 2025 event were seen worldwide....

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Liverpool FC: betting partner Ladbrokes to place accumulator bets in aid of the LFC Foundation

The British sports betting operator Ladbrokes (Entain plc group), the "official betting partner" of Liverpool FC (Premier League) in the United Kingdom and Ireland as part of a "multi-year agreement" since the 2024-25 season, has committed itself to the club in order to support the LFC Foundation's "ambitious plans to further increase its fundraising efforts," announced the two parties on...

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ECA: "Ties with key EU institutions" reinforced at board & executive committee meetings in Brussels

"The European Club Association (ECA) has concluded its first executive committee and board meetings of the year. These meetings and related activities provided ECA and its board with a positive opportunity to reinforce its commitment to strengthening ties with key European Union (EU) institutions and advocating for the European sport model," said the body, which met in Brussels (BEL) on 18 and...

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Formula 1: 54 sponsorship deals signed by the 10 teams and Formula One Management for 2025

54 partnerships have been formalised by the 10 Formula One teams and Formula One Management (FOM) ahead of the 2025 FIA F1 World Championship season, which will kick off with the Louis Vuitton Australian Grand Prix, held in Melbourne from 14 to 16/03/2025.Formula One Group’s commercial division has notably secured a 10-year partnership with French luxury group LVMH, which is continuing its...

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Everton FC: all 36,000 personalised stones on the "Everton Way" at the club's new stadium sold out

"All of the 36,000 personalised granite stones - featuring personal messages that celebrate Evertonians' births, marriages, anniversaries and loved ones - that will make up the spectacular Everton Way" at the club's new stadium being built at Bramley-Moore Dock in Liverpool (ENG) "have now been sold," announced Everton FC (Premier League) on 06/02/2025. "The paved walkway had been widened due to...

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Juventus FC: "I'd like ESG themes to become a criterion for choosing future sponsors" (Greta Bodino)

"I would like ESG themes to become a criterion for choosing future sponsors over time, as this would allow us to respect our objectives in this area even more," said Greta Bodino, chief people, culture and sustainability officer at Juventus FC (Serie A Enilive), to News Tank Football on 09/01/2025.Greta Bodino expressed her views at a time when, in December 2024, the Turin club launched its new...

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Team Vitality: "Our app gets to know fans, engages & rewards them better & monetises them" (A.Canet)

"The V.Hive app has always been at the heart of our diversification strategy, as it ticks all the boxes: getting to know fans better, engaging them better, rewarding them and monetising them," said Amélie Canet, fan activities director at Team Vitality, to News Tank on 15/11/2024.The French esports outfit rolled out a new, "clearer and more fluid to use" version of its V.Hive app dedicated to fan...

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Sportel 2024: "Ambassadors like G. Piqué & M. Materazzi will become more common" (L. Menoni)

"This year we have a number of corporate ambassadors in attendance, including Gerard Piqué (former Spanish international footballer/Kosmos) and Marco Materazzi (former Italian international footballer/Blockchain Sports). It's good for us to have these high-profile people on board. There's always a buzz when these people are present. It's also a way for our clients to showcase what they have to...

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Juventus FC: "We are looking into the possibility of hosting US sports matches" (Paolo Monguzzi)

"Our stadium will always be football-centric. However, that's no reason not to be open to major events, even in other sports. Yes, we are looking into different possibilities, and hosting US sports, like NFL matches, is one of them," said Paolo Monguzzi, stadium and consumer business director at Juventus FC (Serie A Enilive), to News Tank on 09/09/2024."The Allianz Stadium (Turin, ITA) doesn't...

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Club World Cup: call for tenders for TV rights in Europe & sub-Saharan Africa (2025 & 2029)

FIFA has launched a call for tenders for the broadcasting rights to the 2025 and 2029 editions of the new Club World Cup for Europe and sub-Saharan Africa, on 27/08/2024."Media organisations looking to take part in the process can request the invitation to tender (ITT) by e-mailing FCWC-media-rights@fifa.org. The deadline for submissions is 11:00 CET on Tuesday, 24/09/2024," said FIFA. The world...

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FIFA: Bank of America becomes the fifth official sponsor of the 2026 World Cup

The American banking group Bank of America has become an official sponsor of the 2026 World Cup (co-hosted by the United States, Canada and Mexico from 11/06 to 19/07/2026), announced FIFA on 15/08/2024. "This would be the largest sponsorship deal ever signed by a bank for a single sporting event," according to several sources close to the matter contacted by News Tank Football.As an official...

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