Social Football Summit 2025: "Translating the values of the 50+1 rule into marketing" (A. Mühl, BVB)
"The involvement of the fans, their importance, the anchoring represented by the 50+1 rule in Germany (which gives the association the majority of voting rights - 50% + 1 vote - on the board of directors of a professional club incorporated as a commercial company), are all values that can be translated into marketing and can arouse curiosity, particularly in America. This rule forces us to be...
Lire la suite